what is link profile?

A link profile is the makeup of links directing to your site. Google favors links from a variety of sites as well as high-authority sites. For more information about SEOlink profiles, read our article entitled: Link Diversity: The Mark of a Trusted, Relevant, 'Natural' Link Profile.
Link profile is related to build the links which direct the viewers to your website. It is a helping tool to improve the traffic on your site by uploading links on different platforms with catchy content and images. People will click the link and reach your website in the next moment.