Discussion in 'Community Talk' started by Liton Roy, Feb 27, 2016.
I want to know about CTR in Google SEO Ranking Factor?
Click-through rate measures the number of people who click a link against the total number of people who had the opportunity to do so. So if a link to your website appears as a listing on a search engine results page (SERP), and 20% of people who view that SERP click your link, then your CTR in that case is 20%.
CTR makes logical sense to be used as a ranking factor and I think most of us all thought that it was a factor even if it wasn’t explicitly spelled out.
As far as I know, it is not even a widely accepted idea as being a definite ranking factor (for example, PageRank is accepted as one). Industry experts and journalists can't even get Google make a direct comment about CTR being a ranking factor.
My theory was that if active visitor clicking percentage is in reality a positioning component, at that point controlling it should impact a site's position in Google rankings. At the end of the day, Higher CTR = Higher position in Google.
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